Logos & Marks
With Pride We Stand United
The right mark depends on what you are making and where it will be seen. Below is a guide to choosing, along with what to avoid and how to request the file you need.
Institutional Marks
When the School Speaks for Itself
These two marks both come from the coat of arms, and they carry the school’s authority rather than its personality. Use them on official, ceremonial, and academic materials, and on anything leaving the school for an outside audience. They are never redrawn or rebuilt.
The Seal
Formal
Our highest mark, used where the school speaks with its full weight behind it. Never altered or cropped.
Diplomas · transcripts · ceremony · awards · academic dress · processional flags
The Shield
General
Pulled straight out of the seal. Use it when something has to work small, in one color, or where everyone already knows whose building they’re in.
Flags · profile images · merchandise · wayfinding · anything under an inch
Student Life & Athletics
When the Community Speaks
These marks belong to the people in the building. They carry spirit rather than authority, and they are meant to be used freely across student life, athletics, and anything made for our own community. They do not appear on formal materials, and they do not stand in for the seal or the shield when the school is speaking officially.
The Wordmark
Spirit
The first word of our name, and the one the community adopted on its own.
Jerseys · banners · spirit wear · the student section · the store
The Letterform
Student Life
Our initials. Used on its own rather than locked up with other type.
Spirit wear · club and department badges · student-facing materials
The Golden Panther
SPIRIT
Our champion. Paulie the Panther is a separate character, and the two are not interchangeable.
Team gear · spirit wear · schedules · athletics communications
The Paw Print
Secondary
A supporting element rather than a mark of its own. It accents a piece that already carries another mark.
Spirit wear · student life graphics · internal materials · social posts
Using the Marks
What to Avoid
These standards protect the integrity of the marks rather than anyone’s preferences. Most problems come from a file being reused for a job it was never meant for, which is easy to fix before production and expensive to fix afterward.
Please Do Not
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Stretch or squash a mark
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Recolor it
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Rotate or angle it
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Add shadows, glows, or outlines
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Rebuild it in another font
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Crop the seal
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Place two marks together
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Set gold type on a light background
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Use any color outside blue and gold
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Put more than two typefaces on one piece
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Pull artwork from this website
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Use a JPEG when a vector exists
A Few Practical Notes
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Below roughly one inch, the ring of type around the seal fills in and becomes unreadable. The shield exists for those applications.
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Leave clear space around every mark. Nothing else should enter it, including type, rules, image edges, and other marks.
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On a dark background, use the white version rather than recoloring the mark.
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Over a photograph, place a mark only on an even area of tone, never across a busy or high-contrast part of the image.
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Always use vector artwork when it exists. A vector holds up at any size, and a JPEG will not.
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Embroidery, engraving, and cut vinyl each need their own production file. Ask before sending anything to a vendor.
If you are unsure about something, send it to us before it goes to print and we will review it with you.
DOWNLOAD FILES
Tell us what you're making and we'll send the right file.
Every approved file lives in one place, in whatever format your printer asks for. Marketing hands out access so we know who's got our artwork, which means we can tell you when a file changes instead of you finding out from a banner.
Please don't forward the folder link or pull artwork off this page. Send us the job before it goes to production, especially uniforms, signage, shop lines and badges, and we'll get your vendor the right file for you.