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Logos

Using the PJP Logos

The logos of Pope John Paul II High School represent our faith, identity, and more than 150 years of Catholic educational legacy carried forward under one name.

Consistent logo usage protects the integrity of the PJP brand and ensures clarity across all communications, materials, and environments.

Only the marks outlined on this page are approved for use.

Approved PJP Brand Marks

PJP maintains four approved brand marks.

 

Each serves a distinct purpose and must be used appropriately.

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Official School Seal

The official school seal is the most formal and institutional mark of Pope John Paul II High School.

 

Use the school seal for:

  • Diplomas and academic records

  • Official reports and publications

  • Formal correspondence

  • Ceremonial and administrative materials

 

Guidelines:

  • Use sparingly

  • Do not use as a decorative element

  • Do not substitute for the primary school logo

  • Do not combine with other graphics or marks

 

The school seal should always be treated with the highest level of formality.

PJP LOGOS MARK.png

Primary School Logo

The primary logo consists of the PJPII icon paired with the Pope John Paul II High School wordmark.

This is the default logo for most school communications.

Use the primary logo for:

  • Website and digital communications

  • Admissions and marketing materials

  • School events and publications

  • Apparel and merchandise


When in doubt, use the primary school logo.

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Athletics Logo

The Panther head logo represents PJP Athletics and Panther pride.

Use the athletics logo for:

  • Athletic uniforms and team gear

  • Sports promotions and schedules

  • Team merchandise and signage

  • Athletics-specific communications

 

The athletics logo should not be used for academic, administrative, or institutional messaging unless explicitly approved.

PJP LOGOS PAW.png

Paulie Paw Print
(Secondary Mark)

The Paulie paw print is an approved secondary brand mark associated with school spirit and Panther pride.

It provides a simplified, flexible option for spirit-focused applications when a full logo or illustration is not required.

Use the paw print for:

  • Spirit apparel and merchandise

  • Athletics and student life promotions

  • Informal Panther pride materials

  • Decorative accents in approved designs

 

Do not use the paw print for:

  • Academic or administrative communications

  • Official school documents

  • Leadership or institutional messaging

  • As a replacement for the primary school logo

 

The paw print supports the brand. It does not replace official logos.

Logo and Mark Color Usage

All logos and marks may appear only in approved color formats.

Approved color options:

  • Full color on light backgrounds

  • White on dark backgrounds

  • Solid black when color reproduction is not available

 

Paw print specific colors:

  • Marian Blue

  • Panther Gold

  • White

  • Black

 

No recoloring, gradients, patterns, or effects are permitted.

Clear Space Requirements

All logos and marks must be surrounded by clear space to preserve visibility and impact.

Clear space rule:

Maintain a minimum clear space equal to the height of the PJPII icon on all sides of the logo or mark.

 

No text, imagery, or graphic elements may enter this space.

Minimum Size Requirements

Logos and marks must remain legible at all times.

Minimum sizes:

  • Digital: No smaller than 120px wide

  • Print: No smaller than 1 inch wide

 

If legibility is compromised, the logo or mark should not be used.

Placement Guidelines

  • Place logos and marks in clean, uncluttered areas

  • Preferred placements include headers, top corners, or centered layouts

  • Avoid placing marks over busy images or patterns

  • Ensure sufficient contrast between the mark and background

 

Consistent placement reinforces professionalism and brand recognition.

Prohibited Logo and Mark Use

The following uses are not permitted under any circumstances:

  • Stretching, condensing, or distorting logos or marks

  • Rotating or skewing elements

  • Adding shadows, outlines, textures, or gradients

  • Rearranging logo elements or altering typography

  • Placing logos inside unapproved shapes or containers

  • Recreating logos or marks from scratch

  • Combining multiple PJP marks into a single graphic

 

Only official files provided by PJP may be used.

How to Use This Page

Reference this page before:

  • Ordering apparel, signage, or merchandise

  • Creating printed or digital materials

  • Working with external vendors or printers

  • Designing graphics for events, athletics, or promotions

 

When questions arise, request approval before production.

Our Brand. Our Pride.

Thank you for helping represent Pope John Paul II High School with care and consistency.

Explore the PJP Brand

Use the sections below to navigate the complete PJP brand system.

Mission, vision, beliefs, brand pillars, tone of voice, tagline, and elevator pitch

School seal, primary logo, athletics logo, and approved secondary marks

Approved brand colors, hierarchy, and accessibility guidance

Approved fonts, hierarchy, and Paulie display font usage

Mascot role, voice guidelines, paw print usage, and future-facing brand use

Who may use the brand and when approval is required

Optional tools to support brand-aligned messaging

Downloadable assets, templates, and brand support

Questions about brand use, approvals, or guidance for a specific project

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